设计网站“关于”页面的五条准则

When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.

当某个人第一次来到你的网站时,他往往会先浏览你的“关于”页面或是个人履历。为什么呢?因为这些访客希望接触到有生气的人,读到一个有声有色的故事,来打消对这个网站的心理上的距离感。

Here are some helpful guidelines (okay, they’re actually imperatives):

下面是五条让你的网站充满人情味的有用指南(好吧,这实际上可以说是必备条件)

1. Don’t use meaningless jargon:

1.不要铺陈用户不知所云的专业术语:

… is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, … is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options.

…是一个经过验证的由效果主导的在线与移动广告方案提供商。专注于为客户完善价值链并带来最大投资回报率。…致力于掌控不断发展的互联网平台,并不间断地提供更强大的整合与优化建议。(译注:这一段太专业了我不太懂…)

2. Don’t use a stock photo of someone who isn’t you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better.

2.别挂上一堆与你本人无关的相片(如果你的确有不少自己的相片,恭喜)。你及你的团队的照片越多越好。

3. Make it easy to contact you. Don’t give a contact address or number that doesn’t work.

3.注明有效且快捷的联系方式。

4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.

4.有人情味。像平日里谈话那样书写,把自己的名字也放上去。讲述一个真实的故事,那种能让人产生共鸣的真实故事。

5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they’re both interesting and true.

5.用大量第三方的评论和鉴定来建立信用,并确保这些评价真实有趣。

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